Archenia’s customer is a leading provider of auto insurance policies, commercial insurance products and other financial services with more than 10,000 agents across the United States. The company manages various digital marketing programs that generate thousands of inbound calls per year, and relies on calls to drive sales—or in this case quotes for new customers.
The company was searching for a pay-per-call online ad network solution that could drive a high volume of qualified calls to its agents and help supplement other existing marketing programs. In essence, the right solution for the company had to:
The company chose Archenia to help it drive additional quality calls. Archenia’s expertise was used to create custom campaigns that complemented existing digital marketing efforts.
Once ads were created, they were published across the Archenia Qualified Leads (AQL) Marketplace’s trusted mobile publisher network and ran efficiently through media channels for volume and optimal performance.
The rise in volume of calls along with a cohesive brand messaging across the interactions proved highly effective in just six months.
*Results are from customer data covering a 6-month time frame in 2017
Insurance providers rely on inbound phone calls, and due to market competition, a unique and cohesive brand message. Archenia creates and executes strategies to meet both of these goals and achieves results fast.
The capabilities of the AQL Marketplace, including interactive voice response (IVR) filters and automated call scoring with proprietary speech technology, ensured that the company only paid for phone calls that matched the company’s criteria. By implementing the AQL Marketplace, the insurance provider saw huge improvements in its marketing efforts.